10 months ago
Set to open later this year, Brixton Village is going to be The Black Farmer’s first permanent home in London.
Wilfred Emmanuel-Jones MBE started The Black Farmer in 2004 when, after a varied career, he settled in Devon and became a successful farmer. Since then he has created loads of different products; from pantry staples to candles, aprons to fudge… there really is a lot to The Black Farmer’s name. Much of the own-brand items are stocked in huge retailers; M&S, Tesco, Sainsbury’s, Morrisons and Ocado to name a few.
But now The Black Farmer will be opening its very own permanent site. The first brick and mortar location will be in Brixton Village, a place that is close to Wilfred’s heart. As a member of the Windrush generation, he has said that he values how SW9 is a reflection of his heritage and that he hopes his farm shop will become “a mainstay in the epicentre of London’s culinary diversity”.The farm shop itself is going to be stocking loads of the own-brand goodies, as well as some smaller up and coming brands. On top of the deli shop, there’ll be ready to eat meals and a café… It’s going to be the kind of place you’ll accidentally spend hours in.
The Black Farmer will be opening in mid December on Market Row.